Sky 4K programming added to Virgin Media
July 18, 2019 10.57 Europe/London By Julian Clover
UHD/4K programming from Sky is to be made available to Virgin Media customers for the first time.
It follows a new multiyear agreement between the two companies that also includes an expanding collection of boxsets.
The agreement ensures Sky channels, including Sky Cinema and Sky Sports, will continue to be available across Virgin Media platforms.
New Ultra HD linear and additional video-on-demand content from Sky next year, including live sport and shows like Jamestown and the forthcoming comedy Brassic, starring Michelle Keegan.
Lutz Schüler, CEO of Virgin Media said: “This expanded partnership with Sky really shows that, despite vigorous competition between us, we can join together to put viewers first. Our customers can keep enjoying a vast collection of TV shows, films and live sport but now with greater flexibility and enhanced viewing quality.”
NBCUniversal’s suite of channels, including Universal, E! and SyFy, are included as part of the deal and will now appear in HD. Virgin Media customers also able to watch Sky Cinema through the Virgin TV Go app for the first time.
Stephen van Rooyen, CEO UK & Ireland, Sky said: “Thanks to this extended partnership, millions more people will now have access to hundreds of Sky boxsets and our incredible UHD content, as well as all the great Sky content they had before, from top Premier League fixtures to BAFTA-winning Sky originals. This partnership shows what can be achieved when you put the customer first and is a great example of industry collaboration.”
Sky Atlantic is not included in the deal.