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BT Sport adds HDR to mobile as it makes Euro football finals free to watch

 Latest News    5/22/2019  Print
BT Sport adds HDR to mobile as it makes Euro football finals free to watch
As has now become traditional since it gained UK rights to the competitions, BT is making the 2019 UEFA Europa League Final and the UEFA Champions League Final available free for anyone in the UK to watch on TV, online or on mobile.

Yet in what may be the most significant part of the offer, and ahead of and official launch later this year, BT Sport will make the UEFA Champions League Final available in HD high dynamic range (HDR) on the BT Sport App for its existing customers. BT Sport’s new HDR service will launch for the BT Sport App ahead of the new football season with picture quality of up to 4K resolution from £5 per month.

Both finals — Arsenal v Chelsea in the Europa League on 28 May and Liverpool v Tottenham Hotspur in the Champions League on 1 June — will be available for free on www.btsport.com/final, on the BT Sport YouTube channel and via the BT Sport App for small and large devices including Xbox One, Samsung Smart TV and Apple TV and on the Virgin Media cable service. BT Sport App viewers will also be able to watch the finals in VR360 on a mobile or tablet, and they will be able to choose between a VR360 produced programme or select their own camera viewpoint.

Explaining the rationale for its launch, Marc Allera, CEO of BT’s Consumer brands, said: “We want to make BT a company that exceeds our customers’ expectations and does a brilliant job for the country...BT continues to offer our customers unrivalled choice – with the best content, the smartest devices, and the latest technology – through partnerships with the world’s most innovative companies. The launch of HDR maintains BT Sport’s leadership in bringing fans the very best pictures and sound following its debut as Europe’s first 4K broadcaster in 2015 and its worldwide debut of Dolby Atmos sound in 2017.”

Tomos Grace, Head of Sport for YouTube, Europe, Middle East and Africa, added: “We admire BT's decision to make the livestream of the UEFA Champions League and UEFA Europa League Finals available for free on multiple screens and in the best technology possible. Last year's finals broke records on YouTube as millions tuned in to watch the finals on BT Sport's channel and we expect this year to be bigger still.”
Tags:  btsport