OSN has launched a new ‘flexible’ pay-TV package for customers in Saudi Arabia.
The launch of El Farq, meaning ‘The Difference’ in Arabic follows a
three-month test phase in the Kingdom. OSN says El Farq has already
recorded a positive response from customers and impressive sales growth.
Bandar Al Mashhadi, Managing Director – Saudi Arabia, OSN, added: “El
Farq is about absolute simplicity. It is total value for money,
delivered just the way our customers in Saudi Arabia want. We want to
make entertainment accessible for everyone, and we are confident that El
Farq will further cement OSN’s position in the Saudi market as the
leading provider of premium entertainment.”
The package includes Fox, HBO, Disney for a monthly SAR 159. Customers can also watch El Farq anytime, anywhere with OSN Play.
Steve MacDiarmid, Chief Commercial Officer, OSN, said: “As a
customer-first organization, we carried out research into the
entertainment preferences of Saudi families in order to bring this
unique package, to customers here. Our research has helped us understand
what really matters to customers in KSA, and OSN has brought all of
those elements together in ‘El Farq’. Our test phase recorded growth in
the subscriber base across all segments, particularly in the 25 to 44
age-group, which makes us confident that, as we roll out El Farq in
Saudi Arabia, this product will resonate with customers and exceed their
OSN has also simplified the payment process, allowing both cash and credit cards.